Craft Niche

This craft niche was a very profitable micro-niche, that underwent concept testing for traffic before a product was created and the business was launched.

This business used the USD currency, with 65% of customers coming from US, 20% from UK, 15% Australia, Canada, NZ & other.

Our involvement included:

– Marketplace testing
– Digital Strategy development
– Product Creation – e-book
– Developing pricing strategy
– Marketing funnel creation & automation
– Development of Digital assets – website, opt-in, sales pages, landing pages, download pages
– Development of 3rd party platforms
– Social Media platform development
– Social Media posting
– Email marketing campaign strategy
– Email marketing copy
– Adwords Advertising
– Yahoo & Bing Advertising
– FB Advertising
– Onpage & Offpage SEO
– Sales page copy
– Website copy
– Creating promotional products
– Creating promotions for email list
– Creating an Affiliate program
– Creating a Merchant facility for payments
– Managing financials and payment of digital contractors
– Organizing domain name purchase & hosting
– Answering Customer Service emails
– Building & managing a team to manage the back end
– Data tracking & analysis
– Exit strategy – sale of business

Results:

This business sold for 4 times its profit in USD.