The Senior Marketing Brain Your Business Doesn’t Have In-House.
I help established businesses diagnose their marketing problems, design the right solution and turn it into action.
Something Has Shifted. Let's Fix That.
Your business has moved on. Maybe your marketing hasn't kept pace, something that used to work has stopped delivering, or you're ready to take something new to market. Whatever the challenge, we'll work out what's happening and what needs to change.
Your Marketing No Longer Matches Your Business
Your business has evolved, but your brand, messaging and marketing haven't kept pace. Together we'll work out what needs to change and create a presence that reflects the business you are today.
Your Website Isn’t Doing Its Job
Your website may look good, but it isn't delivering the results it should. We'll identify what's getting in the way and develop the right strategy, content and website solution to support your business goals.
You Have Something You Want to Take to Market
You have the idea, product or expertise. We'll shape the offer, position it for the right market and bring together what's needed to take it from idea to launch.
Your AI-Assisted Marketing Isn't Delivering
You're using AI, but is it delivering results? The right strategy combines AI's capabilities with experienced marketing thinking to create greater impact.
Selected Work
Strategy matters when it turns into something valuable for the business. Here’s what that has looked like in practice.
Heilala Vanilla
Developed a bespoke global eCommerce website to strengthen the customer experience and support online sales, leading the strategy and development.
Bodyneed
General Manager and Marketing Director. Restructured the New Zealand business, kept it going through COVID and built a global online training program from the ground up.
Kelly Flavell Law
Helped transform a fragmented brand into a consistent professional presence across brand identity, marketing collateral, website and digital strategy. Owner reported business growth of 18% after marketing rollout.
Mark Vette - Dog Zen
Turned Mark Vette's expertise into a commercially successful online training program, managing the strategy, content, technology, marketing and launch. The sales page achieved an 11.7% conversion rate.
About Caro...
I’ve been on both sides of the marketing equation: working with major international brands and building businesses of my own.
That experience means I understand the importance of making sound commercial decisions, investing in the right things and getting the work delivered.
Today, I work directly with business owners and leaders, bringing senior marketing expertise, current digital thinking and trusted specialists together to solve their business challenges.
Senior Thinking. Practical Solutions. Done With You.
Every business is different. We start with what you're trying to achieve, work out the right solution and bring together what's needed to make it happen.
Strategy First
We start with what's happening in your business and what you want to be different, then determine the marketing strategy that will help you get there.
The Right Expertise
You work directly with me, with trusted specialists brought in where the project requires them, from creative and design to development and digital delivery.
Thinking to Doing
You won't be handed a strategy and left to implement it yourself. I lead the work through to completion, keeping the people, decisions and moving parts connected.