Search Engine Optimization (SEO) has become a highly competitive playing field for businesses. Ten years of working with clients, has informed us that for most clients traditional off page SEO methods are cost prohibitive for our clients to invest in.
Simply because SEO is a monthly cost for a business and it takes time to see stable results (6 months plus, typically).
We have achieved better results for our clients by focusing on paid advertising, resulting in faster evidence of success on their bottom line.
This does not negate the importance of SEO, rather the recognition that for many businesses it is a ‘good to do’ versus an absolute necessity to their business producing sales.
This is true, because a digital strategy largely centers around strategic landing pages each charged to achieve a specific outcome with paid traffic and social proving to be more powerful ways to drive traffic to those pages.
What we do recommend to clients is that any website or page built, includes best practice ‘On Page SEO’.
This is akin to building strong foundations. These foundations include target keyword phrases, strategically applied titles, headings and descriptions, and ensuring the navigation of a site meets Google’s spelled out (and other search engines) requirements.
Having excellent On page SEO does not take the place of Off-page SEO, however it does ensure that your web pages are adhering to the Search Engines’ requirements.