Email still remains the most consistent communication vehicle online. Even in the face of the ongoing growth of Social Media messaging platforms, txt messaging, public commenting; email remains constant, and is as equally accessible via mobile devices as social platforms are.
Developing an email marketing strategy for your business is essential to your business’s success. It is one of your business’s most powerful digital assets, because it provides the ongoing opportunity to engage with your prospect/customer to sell your product/service.
If they do not buy immediately, you have many more opportunities to convert them.
Email marketing is a great way to build know, like and trust of your brand. It allows a prospect to get to know you, to form a relationship, to have the space to purchase when they are ready.
It provides you, the business owner, the opportunity to get to know, and understand your target prospect more. This can be achieved by a variety of methods.
It is also a wonderful tool to continue to develop a relationship with those that choose to become your customer, and to up-sell them to further offers you have.
One of the most power email marketing strategies Double O uses, reflects the Product Launch Formula. A gold standard strategy that has evolved with the changing digital landscape, whilst still proving itself over the 10 years it has been the most effective launch strategy.
Our last PLF style launch achieved a 11.7% sales conversion result for our clients, with 0.9% being the industry standard.
Email marketing is about creating email content in a voice that authentically reflects the brand, and is strategically devised to encourage the specific behavior from the prospect. Typically this would be to click on a link that takes them to a designated landing page for them to interact with – watch a video, respond to a survey, buy a product.
We would create an email marketing strategy leveraging the auto responder and broadcast email approaches, based on your business type, target market, product or service you are selling, and goals you wish to achieve. We would monitor open rates and click through rates, offering real time and weekly reports.