Google Analytics
The beauty of digital marketing is that everything is measurable. You can see the results in real time.
Digital marketing is about testing. Testing how what we know is ‘best practice’ works for your specific business. That is our starting point when we launch a new business. We seek to implement what we know from over 10 years experience as Digital marketers, is the way that is going to give you the highest probability of success based on previous results.
Google Analytics is an industry standard metric. We use GA to measure the success of our online activity. How many visits to a web page, and what the conversions are once they have landed on the page.
With Google Analytics we can monitor their path to purchase and we crate a Custom Analytics Dashboard for your business. You have full access to the Analytics information for yourself.
One of the key metrics for any online activity is conversion – which comes in many different forms. From visits, how many clicked not the link – this conversion type is called Click Through Rate (CTR). From visits, how many opted into your lead acquisition form – this conversion type is called Optin Rate. From visiting your sales page, how many became customers – this is called your Sales Conversion.
Google Analytics is a powerful tool for the whole team to monitor the performance of each individual aspect of a Digital Marketing campaign.
Platform Analytics
At Double O, we love our stats. Because it tells both you the client, and us exactly how a Digital Marketing campaign is performing. We compare the results for your campaign against the industry benchmarks.
Given the digital world allows us to measure each part of a campaign, 3rd party platforms also have their own native metrics. The mailing list client has metrics to show us Open and CTR’s. Daily subscriptions. Rate of Unsubscribes. The geographical spread of prospects and more.
The Social Media platforms, such as Facebook, Youtube, Twitter, also offer insightful native metrics for us to review.
We like to dive into all of the Platform Analytics available to us, to give us a truly comprehensive, full picture of your Digital Marketing project’s performance.