Pay Per Click Advertising is a faster way to get eyes to your site. And as the wording suggests, you pay for that traffic to click on the link to your site.
The popular PPC options (but not exclusive) are Google Adwords or Facebook. There is also Linkedin Advertising which is powerful for a B2B business.
As with anything online, it requires a high level of knowledge and skill regarding implementation. The aim with PPC Advertising is to achieve excellent Click Through Rates whilst keeping the Cost Per Click as low as possible.
This can require a lot of testing, including split testing of Ad Copy to achieve this result. PPC is a dynamic, evolving method of traffic acquisition and a PPC campaign of any time requires constant monitoring and tweaking, as changes can happen literally overnight.
Great results can also be achieved via PPC. As it’s a fast method of getting traffic to your site. And you can achieve strong conversion rates because people looking at the paid for ads have a great likelihood to have purpose behind their actions, as opposed to ‘filling in time’ browsing.
To help create your optimal Pay Per Click Advertising solution we offer you:
* Campaign Management
* Campaign Build
* Ad Copywriting
* Conversion Tracking
* Monthly Reports
* Landing Page Creation
* Display Ads across Google Display Network
