Blogging is still a powerful method to build your brand and connect with your target audience. However it is not as simple as how the word rolls off your tongue.
To create a blog in relation to your business needs to be a conscious and strategic decision made. Factors to consider are:
* Is your blog an extension of your website, with another link in the menu bar leading to it?
* Is your blog better suited to be stand alone, on a different domain name?
* Is it better to have your blog under the banner of your business name?
* Is it better to have your blog under your own name, or the name of someone else in your organization?
* Do you want a special design for your blog or have it reflect the design of your website?
* What layout and inclusions do you want on your blog?
* What do you want people who come to the blog to be able to do?
* Do you want to sell via your blog?
* Do you wish to advertise on your blog other products?
* What links do you want to include on your blog?
These are just some of the questions we would work through with you, to devise and develop a blog that will best meet your desired outcome.
Another vital element of Blog Development is the actual Blogging…
Blogging
Blogging is a commitment and also a skill. Having a blog can be a great idea, and then the reality is that no one has the time or inclination to actually post on the blog.
The rule of thumb for a blog to be successful is that you need to post at least 3 times a week.
Then there is also the length, tone and content of the posts. The inclusions of images, videos, 3rd party information from other sources on the internet.
The first question for you to answer is: Is it realistic for me to blog myself or someone in my organization to blog regularly?
As ideally, it is great to have someone who is closely connected to the business being the online spokesperson for it.
However practicalities can set in, as people who currently work in the business already have roles that fill up their days and beyond.
An alternative solution is to have one of our trained content writers from the Double O Team regularly create the posts for you.
This would be a team effort, where you would be instrumental in the initial briefing and guidance of the writer, who would then resume the responsibility of regular posting on your behalf.
