Quality Content is essential to earn that all important ‘Authority’ in the Search Engines assessment of your site and other online activities.
Content needs to be a balance of providing the user with what they want. And also to be SEO cognizant. Google and the other Search Engines have Algorithms, that are constantly updated, that make this assessment regarding ‘giving the user what they want’.
This is an important concept to understand. It is not about what you or I think. It is about what the Search Engine assesses based on their sophisticated formulas. This can be galling at first, as as a business owner you feel you know what is right for your target customer. In the online world the power is with the Search Engines to make that assessment, not us.
This is not an insurmountable obstacle. As people like ourselves at Double O have spent years studying and working with the Search Engines to figure out what is required from a content quality POV. Then we brief our team of skilled writers accordingly.
One thing that is imperative, is that you use a writer who speaks the native language that is the same as where your business is based. There is a rich resource pool of low cost content writers from non english speaking countries, who put their best effort in, with an appalling result. This resource pool was only created by the black hat marketers who upload low quality content as a way to get back links for their main sites.
Google and the Search engines invest a lot of time and money creating algorithms that locate and blacklist such sites seen to link to low quality content (blog farms).
The Search Engines are equally strict when it comes to their mandate that Content must be original. We use the phrase ‘Unique’.
Of course their is content online that is found in other places. However the reward of authority of that content will always go to either the person who first published it online, or the person who out optimizes anyone else and claims ‘ownership’ of it that way.
For that reason, as a rule of thumb, it is always advisable to create content that is unique and original for your purposes.
At Double O we will tailor make Content Solutions to suit your need.
Options include:
a) You provide the content, and receive out guidance for editing
b) You provide the content, we edit – which carries and additional cost
c) We create the content on your behalf, following your brief.
Our writers are trained and are all native English speakers. We also have access to specialists in fields such as Medical, Health, Technical and so forth.
