Simply means how you want to go to market in the Offline world. As effective Marketing is a combination of Offline Marketing solutions as well as Online Marketing solutions.

Consistency of brand positioning and message to market must be reflected in what is implemented in both the ‘real’ and cyber worlds.

The Offline Marketing Mix that Double O enjoys developing for the Small to Medium sized business includes:

1. Developing Your Marketing Strategy

Your Marketing Strategy is a road map designed to overcome any barriers, and determine what the best modes of transport are along this route.

Many business owners are brilliant at building their business up from nothing (or possibly it’s a case of a clever acquisition), however Marketing is a different skill set to building and running a business on a day to day basis.

Our expertise are about how you go to Market. Your Marketing Plan. How to best connect to your target market. How to build a Brand. Your Brand Positioning and Image that drives your target to want to connect with your brand, repeatedly.

2. Identity And Branding

Brands stand for something. They have an Identity. As a business owner you want to engineer that identity so it positively impacts your bottom line.

There is also the practical look and feel of a brand, that is to reflect where you want it positioned in the marketplace, who you want to engage with it, and how it is to physically look to others.

This is where we move into Logo Development.

3. Marketing Collateral

Every business needs to have Marketing Collateral that is consistent in it’s branding to look like a credible, professional business. Whether you are a Cleaning Company, Plumber, Dentist or a Law Firm. Marketing Collateral are things like your business cards, your letterhead, envelopes, note pads, stickers, pens and so forth. Day to day items you use within your business that have your branded ‘stamp’ on it without including a ‘sales’ message.

4. Point Of Sale Materials

Point of sale printed materials are designed to communicate why people should choose your business over the competitors. They are to include the benefits you offer your customers/clients. The answer to the ‘what’s in it for me?’ question. Or they may be used as Give-aways to potential or current customers to serve as a reminder of your services

P.O.S. includes rate cards, flyers, leaflets, posters, inserts, folders, fridge magnets, calendars and more

5. Advertising Materials

Advertising in Local Newspapers and Magazines still remains an effective Marketing tactic for many businesses. If your business has a national basis, it can also work for a correctly targeted nationally distributed newspaper or magazine.

The aim is to communicate a consistent message to your target market with everything you go to market with. Advertisements can focus on a general or individual aspect of your business. All of which we can strategically develop and create the artwork for you. It doesn’t stop there…

6. Signage

Signage requirements can range from external store front signs, to signage applied to your glass frontage, having your car well branded with your logo, right through to banners you may want to have created for any event activity you are participating in. We can help you create the artwork for any of your signage needs.

7. Power Point Presentation Templates: Sales, Marketing, Company Overview

Often Presentation formatting, and layout can be overlooked. With another issue being what to put into a presentation. How to keep it on topic, and convert the audience you’re presenting to. A business can require many different types of presentations, from a General Overview type, to a Sales presentation specific to a particular product and service relevant to your audience.

8. Promotions

Promotions are a great way to engage your target customer, and build brand adoption and loyalty. You can launch a promotion in the offline world, or online. There are no restrictions as to how you go to market. We specialise in creating concepts and artwork for both. Designed specifically to offer that little ‘sweetener’ as a call to action to convert them to a paying customer.

Promotions can also be effectively used as an incentive to improve performance of your team, and can be just as fun to create and watch the reaction, as it is to reap the benefits of improved engagement and work output.