DEC

This Australian client came to Double O with the brief that they wanted to have a stronger voice in their industry through their digital footprint.

They were a $10mill SME competing against big companies like IBM and Cisco.

Our involvement included:

– Create an Offline & Online Marketing Plan for their business
– Create new logo
– Brand identity development
– Develop a Digital Strategy
– Create a customized responsive WordPress site for their business
– Identify target keyword phrases for Onpage SEO
– Write the copy for the site as per OnPage SEO best practices
– Create specific landing pages for prospects & customers
– Build Linkedin CEO Profile and Company Page
– Create Twitter & Facebook platforms for CEO & Company
– Guidance on Social media posting
– Adwords Advertising
– Develop a Powerpoint branded template
– Create business cards and letterhead
– Coaching for CEO

Results:

The CEO chose to modify their business model shortly after the completed project, which was in response to rapid industry changes. This saw a new site being built, whilst retaining the elements of the brand work already completed.