Dog Zen

Dog Zen Online Training Program

A New Zealand based celebrity dog training expert approached us to help them take their idea for an online training program, and make it a profitable reality with their NZ launch, before expanding into the international marketplace.

We were able to achieve exactly that for them!

Our involvement included:

– Creating the Digital Strategy
– Marketing funnel creation & automation
– Instruction on how to structure an online training program
– Instruction & scripts for Marketing Videos
– Project Managing the Video Training Program
– Project Managing Marketing Videos
– Facebook & Adwords Advertising
– Recommendations for FB Page posting
– Building an Email community
– Setting up the Merchant facility
– Creating call-to-action responsive Landing Pages
– Building a responsive Membership Portal
– Developing pricing strategy
– Renovating the current (passive) website
– Sourcing and uploading to Media Clients (Vimeo & Amazon S3)
– Instruction on Content Development for Marketing purposes
– Copy writing of Sales page
– Copy Writing on Membership Portal
– Email Marketing Copy
– Creating a Survey with Survey Monkey™
– Implementing the Product Launch Formula™ launch strategy
– Creating & implementing promotions, targeted at email community
– Organizing domain name purchase & hosting
– Answering Customer Service emails
– Data tracking & analysis

Results:

Results achieved through each step of the way exceeded industry benchmarks in a market category that has been previously termed ‘cluttered’ with other training programs.

Opt in rates via FB advertising peeked at 54%, 22% via Adwords. Open rates for emails were frequently between 50-60%. Click through rates from email to landing page would sit regularly between 30-40%.

These results are definitely not typical, and reflect the marketing the team created being on-point with the target prospect.

Having worked on other launches with other much loved ‘celebrities’ within their market category who have an engaged fan following, these results still stand out.

The Launch saw an exceptional 11.7% conversion rate from visiting the sales page to becoming a customer. This again is a testimony to the marketing.

The refund rate was also below industry standards, which is testimony to the Online Training delivering what it promised to its customers.