Project Description
Heilala Vanilla eCommerce Website
Heilala Vanilla is a New Zealand Success Story that is a business born from altruism when the founder travelled to Tonga and became actively involved in rebuilding a country decimated by Cyclones.
The business has had incredible success in the global market place and required a bespoke ecommerce website built on the Shopify Platform.
This new eCommerce site was built by the Double O Team based on Digital Best Practice for an eCommerce business, with the intention to enhance the user experience and increase online sales.
The Client commissioned us to create a design that reflected the brand, based on their existing brand guidelines.
Our involvement included:
– Website Assessment of past website
– Wireframes for New Website
– Brief & Manage Design Process of new design for new eCommerce site
– Building a bespoke Shopify eCommerce site from scratch based on best practice
– Guiding Client on copy for site to ensure addresses best practice, and On Page SEO requirements
– Including SEO tags and headings
– Facebook Advertising
– Recommendation for comprehensive GTM tracking (paused due to Covid 2020)
– Email Marketing Strategy Development (paused due to Covid 2020)
Results:
This business that was born out of a storm, has successfully weathered the Covid storm and impacts to the business by successfully pivoting into other product offerings.
Due to the success of the Global eCommerce Website Double O built for Heilala Vanilla, it has been replicated across their other locations (Australia, NZ), retaining the design and best practice user experience.