Project Description

This Niche also did well in initial testing, suggesting it would be profitable when we went to create our own product for sale. We again used an ‘Affiliate product’ test method.

After implementing the marketing practices and tools, as you read in the ‘New Age’ & Craft’ Niche Business examples, we were unable to move into it being profitable, hovering around breakeven most months, loss others, ultimately making it unprofitable.

This, and the ‘Antiques’ example are included, to reinforce the importance for a business to test to reduce investment risk when launching a business online. Even with expert involvement & best practice implementation, there are no guarantees, rather increasing your chance of success if approaching it in a disciplined and strategic manner.