Kelly Flavell Law

This local law firm had yet to have a website or any digital presence when approaching the Double O team. The brief was to create a new website that would reflect a sense of professionalism, gravitas befitting a legal practice, and approachability.

They also had over 8 logos that they would alternate between using – meaning no strong brand presence.

Whilst we were hired to build a website, the client soon recognized their need for clear consistent branding, starting with logo development.

This saw the project head first into logo development and creating offline brand materials and advertising, prior to moving onto the Digital part of the project.

Our involvement included:

Offline

– Logo development
– Brand Identity development
– Newspaper Advertising artwork
– Magazine Advertising artwork
– Calendars
– Outdoor Signage
– Business Cards
– Flyers
– Letter head, envelopes
– Pens

Digital

– Responsive website development
– Identify target keyword phrases for Onpage SEO
– Onpage SEO elements
– Guidance with copywriting & Editing as per Onpage SEO best practices
– Source and purchase all images
– Directory listing
– Building Social media platforms: Facebook & Linkedin
– Initial Social media posting & client instruction on posting

Results:

This client offered the team delightful feedback on how having a clear and consistent branded look, and the passion of the Double O team working on it for him, gave him a reinvigorated excitement for his legal practice.

Business grew 25% within the first quarter of going to market with a strong and consistent brand look.