New Age Niche

The Double O team cut their teeth in digital information products, learning from Frank Kern, Ed Dale and Dan Raine.

With information products, we test the market first to assess traffic and conversion for a particular niche idea before creating our own products.

This business used the USD currency, with 65% of customers coming from US, 20% from UK, 15% Australia, Canada, NZ & other.

Our involvement included:

– Marketplace testing
– Digital Strategy development
– Product Creation – audio, video and e-book
– Developing pricing strategy
– Marketing funnel creation & automation
– Development of Digital assets – website, opt-in, sales pages, landing pages, download pages
– Development of 3rd party platforms
– Social Media platform development
– Social Media posting
– Email marketing campaign strategy
– Email marketing copy
– Adwords Advertising
– Yahoo & Bing Advertising
– FB Advertising
– Onpage & Offpage SEO
– Sales page copy
– Website copy
– Creating promotional products
– Creating promotions for email list
– Creating an Affiliate program
– Creating a Merchant facility for payments
– Managing financials and payment of digital contractors
– Organizing domain name purchase & hosting
– Answering Customer Service emails
– Building & managing a team to manage the back end
– Data tracking & analysis

Results:

ROI of 354.26% (not a typo). For every $1 Invested it made $3.54! 2.5% Sales Conversion. Visitor Value $1.43. Conversion to list averaged 28%.