OHM Consulting

An online training program targeting global prospects who have legitimate internet marketing knowledge and want learn how they can apply this to local businesses.

The main marketing tools used for the launch were affiliate marketing, and email marketing offering a complimentary, content rich webinar.

Our involvement included:

– Developing the Digital Strategy
– Developing Logo & Branding
– Marketing funnel creation & automation
– Building a membership portal for the online training
– Creating the video content and videos, for the video training program
– Developing pricing strategy
– Creating PDF content of ISP
– Uploading to Media Client (Amazon S3)
– Building Social Media platforms
– Creating content for Social Media platforms
– Posting on Social Media platforms
– Webinar presentation and running a webinar
– Copy Writing on Membership Portal
– Email Marketing Copy
– Building an Email community
– Creating call-to-action responsive Landing Pages
– Building a Membership Portal
– Sourcing affiliates
– Creating an Affiliate program
– Creating a Merchant facility for payments
– Managing financials and payment of digital contractors
– Organizing domain name purchase & hosting
– Answering Customer Service emails
– Building & managing a team to manage the back end
– Data tracking & analysis

Results:

Key metric of Earnings Per Click (EPC) was $9USD for Affiliates. ROI was 75% with initial launch.