OLH Consulting

An online training program targeting global prospects who have legitimate internet marketing knowledge and want learn how they can apply this to local businesses.

The main marketing tools used for the launch were affiliate marketing, and email marketing offering a complimentary, content rich webinar.

Our involvement included:

– Developing the Digital Strategy
– Marketing funnel creation & automation
– Developing Logo & Branding
– Building a membership portal for the online training
– Creating the video content and videos, for the video training program
– Creating PDF content of ISP
– Uploading to Media Client (Amazon S3)
– Developing pricing strategy
– Webinar presentation and running a webinar
– Copy Writing on Membership Portal
– Email Marketing Copy
– Building an Email community
– Creating call-to-action responsive Landing Pages
– Building a responsive Membership Portal
– Sourcing affiliates
– Creating an Affiliate program
– Creating a Merchant facility for payments
– Organizing domain name purchase & hosting
– Answering Customer Service emails
– Data tracking & analysis

Results:

This online training program was created with JV partners who sourced the leads via affiliate marketing in return for a share of the profits. Key metric of Earnings Per Click was $6.50USD.