The Profit Angel

A global based online training program, teaching SME’s how to build a profitable digital business from an idea. Clients spanned US, UK, Canada, Australia, NZ.

The main marketing tools used for the launch were Facebook advertising, and email marketing offering a complimentary, content rich webinar.

Our involvement included:

– Developing the Digital Strategy
– Marketing funnel creation & automation
– Developing Logo and Branding
– Building a simple one page responsive website
– Building a membership portal for the online training
– Creating the video content and videos, for the video training program
– Creating PDF content of ISP
– Sourcing and uploading to Media Clients (Vimeo, Wistia & Amazon S3)
– Facebook Advertising
– Facebook Page development
– Developing pricing strategy
– Webinar presentation and running a webinar
– Creating an Application Landing page
– Creating and running complimentary Strategy session as conversion tool
– Copy Writing on Membership Portal
– Email Marketing Copy
– Building an Email community
– Creating call-to-action responsive Landing Pages
– Building a responsive Membership Portal
– Sourcing affiliates
– Creating an Affiliate program
– Creating a Merchant facility for payments
– Running mentoring calls
– Reviewing work created by students
– Organizing domain name purchase & hosting
– Managing team for back end
– Answering Customer Service emails
– Data tracking & analysis

Results:

This business returned a 40%ROI. Business was closed due to a family illness and subsequent sabbatical.