Search Engine Optimization (SEO) is evolving continually.
It used to be focused on implementing On Page Optimization strategies & Off Page Optimization strategies. With back linking being a major component of the latter.
However, as with any industry, there is always an element that will look to break the rules, find loops holes or look for automated low quality solutions to achieve the desired outcomes.
In days gone by, SEO operators could get away with that for their Clients. However as the inevitable Algorithm change would come about (there are many throughout each year, with two or more major ones), these type of operators saw their sites literally disappear overnight.
Remembering that Google (and the other Search Engines) motivator is always to provide the best user experience. They look to see quality in everything you do Online.
* Quality in Content On Your Site – Unique,
* Quality in your tags, titles and headings
* Quality in the functionality of your site – how quickly it loads, ease of navigation
* Quality of the sites you are looking to connect (back link) to
Added to that pool now is:
* Consistency with your contact details (url, phone, address)
* Engagement of your target user through Social Media Channels
* Authorship, how you show up online, the uniqueness/originality of your content, and the reach you have Online
Search Engine Optimization is generally recommended for a business and their site to subscribe to. It is both the ideal and there are definitive benefits to be gained. As SEO helps move your site up the Search Engine Results, towards that all important top three position.
However in reality the level of investment ratio to estimated time to achieve that result may reduce the attractiveness of this option for your business. This issue is more likely to come up for a Nationally focused business, as opposed to a truly Local business that targets a specific geographical area.
SEO viability is something we at Double O will always be straight with you about. If we assess that it could take 18 months to achieve a first page result for a keyword phrase or phrases that your business just can not walk away from, we will candidly communicate this, accompanied with alternative recommendations.
Note, for a smaller, truly locally focused business. Such as a Doctor, Lawyer, Plumber, Florist, Builder, Cleaning Business etc, this is not likely to be an issue. Again we will be straight up with you regarding what sort of bang you could expect for your buck.
Guide To Traffic Percentage Based On Position On Line
