Something as seemingly simple and straight forward as Domain Name Purchasing and Hosting, is in fact another strategic decision for a business.
A common mistake is to ‘buy’ domains via different domain leasing retailers, without realizing that spreads the domain management around – meaning different login/passwords for different domains – this is akin to a poor office filing system.
Also to consider is whether your business has national or global scope. This impacts the TLD you purchase (.com, .co.nz, .co.uk, .com.au etc). It’s also important to know that not all TLD’s are equal in the search engines eyes.
It can also pay to purchase TLD’s in other marketplaces if your business does have reach outside your national marketplace, to protect your brand & domain name from competitors.
The actual domain name choice is another strategic decision to be made. Rule of thumb is the smaller the number of characters, the better, from a search engine and user POV.
These are all considerations that we, at Double O can advise you on.
In regards to hosting, here too, not all hosts are equal. There are some conscious, strategic decisions made around hosting, based on your business, where it is based, and where you see your business heading.
We need to ensure the servers are equipped to manage your business needs and be secure from digital predators. That the hosting company provides an excellent level of customer service to support that hosting – server issues are not uncommon, therefore need to be effectively and efficiently addressed by the hosting company.
Double O would make well researched recommendations to you on what hosts and hosting packages would best meet your unique business needs.