The landscape for Online Advertising continues to evolve, as does the terminology. Search Engine Marketing (SEM) refers to Pay Per Click (PPC) on the Search engines, with Google being the clear market leader over the other search engines.
SEM is a great way to drive traffic to your desired landing pages. For many businesses it has been a quick and effective way to build leads and generate sales.
Testing in more recent times has suggested that Social Advertising, such as Facebook Newsfeed Advertising is vastly out performing the more traditional SEM style of advertising for many business types and their target customers.
Paid Advertising is part of our Acquisition strategy and is created to reflect your business, and brand’s desired outcomes, and the user behavior of your target market.
Given the intricacy and intensity of online advertising today, we have evolved from doing it ourselves, to working with trusted partners who specialize in Online Advertising.
Because we have hands on experience, having created several online advertising campaigns ourselves over a time span of 10 years, we are able to advocate on behalf of our clients, to ensure you receive the best outcome for you business.
We provide our clients with weekly performance reports. Given digital marketing is all about testing, we will make ongoing recommendations on what, if anything may need to be modified, based on the results we see coming in, in real time.