Social media continues to grow in importance, as part of your digital marketing footprint.
By nature it is about interaction. Initially between individuals described as ‘friends’ or followers, evolving into it being a powerful forum for businesses to build relationships with their prospects and customers.
Facebook currently remains the leading Social Media platform. With many others in the marketplace having come to the forefront. Each has their own purpose and target. LinkedIn is for business professionals. Tumblr is for under 30’s. Twitter is for those that love to connect in sound bytes. Other big players are Instagram, Pinterest, Youtube.
Live streaming is the latest social evolution, lead by the under 30 market seeking real time apps, with unscripted content, such as Snapchat, Meerkat, Anchor, Periscope and FB Live.
Public figures are now being seen to adopt these live formats, and it will not be long before big business follows as well.
All this choice can be overwhelming, and lead to a fear that we need to be everywhere at once. Strategically, that is not a requirement. We review and recommend the platform(s) that are most likely to achieve the desired business outcome based on your business type and target market.
It is worth noting that Engagement and Likes/RT etc do not equal sales, a business or success. They make up part of the whole. They work together to support a general rise in profile, name recognition and reputation, leads and then sales. They are a guiding metric to confirm that there is interest, whether they are people that will buy, is tested elsewhere in the marketing funnel we create for you.
Our approach to social is to understand where we are at regarding your business, what we are seeking to achieve, and then we build a social strategy around that, having very clear roles and outcomes for each platform that is part of that strategy.
Social Management
We are able to manage and post for you. Or guide you to run it internally. Key elements of running the social platforms are time, dedication, copy writing skills adapted to each platform type, designers, image & video producers, people who are current with popular culture. As well as additional time and responsiveness to interact with your community’s feedback.
For most clients it is easier to have us manage it for them, and we call on one of our trusted partners, working with them on your behalf. All posts are approved by the client before going live, to ensure the voice and tone is correct for the brand and also for its audience.
Social Media Advertising
Social advertising options continue to grow, with most having native advertising parameters (your ads have to take the style and form of the site they are on). Facebook Advertising continues to be the strongest social advertising performer for our clients, typically surpassing Adwords in results. We continually evaluate and tests options, to ensure our recommendations will facilitate the best result.