Having worked on over 30 new digital product launches , we are seasoned at project managing video production, specific to both an online training program, as well as videos to support the marketing strategy and funnel.
Even if your business is not seeking to launch an online training program, you are likely to still need to produce videos for the marketing funnel, and the social platforms.
There are clear strategies and parameters for the different types and roles for digital videos.
Some videos are designed to be no more than 2 minutes in length, others are intentionally longer, specific to the role they play in the marketing funnel.
Videos for Facebook differ to Videos for Youtube, which differ again to Videos for your mailing list, and your actual Training Program videos. They differ in content type, style, and length.
There are usually, two genres of videos required. Those professionally produced, and those we guide and teach you to create for yourself off your computer or mobile device.
If you already have a preferred Video Production team, we would work with them, drawing on our experience with creating digital video assets, and their expertise in the filming. Or we can recommend one of our trusted partners to join the project.
We would seek to work with your innate presentation style, using a combination of natural delivery, and scripted when it is one of the marketing funnel type videos, where key marks need to be hit.