About Caro McCourtie
You've Built Something Real. Your Marketing Should Reflect It.
Your business has evolved, and you want your marketing to support where it’s going next.
Perhaps your brand no longer reflects the business you’ve built. Your website isn’t delivering what it should. You’re exploring AI but aren’t seeing the results you’d hoped for. Or you have an opportunity you want to pursue and need experienced marketing expertise to make it happen.
I’m Caro McCourtie, founder of Double O. I work with business owners and leaders to understand what’s happening, develop the right marketing strategy and turn it into action.
I've Been in Your Seat
I’ve built and run my own businesses, so I understand what it’s like when it’s your money, your business and your commercial future on the line.
I’ve also run a business for someone else. As General Manager and Marketing Director of Bodyneed, I was responsible for the people, the forecasting and the marketing, and I kept it going through COVID.
Marketing decisions have consequences. Investment needs to make sense, priorities matter, and the right solution isn’t necessarily the most expensive or elaborate one.
That experience shapes how I approach every client engagement. I look at the business challenge first, then work out what will make the greatest difference.
Brands, Businesses and Launches
My career began in corporate marketing and advertising, working across major international brands including Kellogg’s, Unilever, Lever Rexona, Streets Ice Cream, Hellmann’s, Lion Nathan and Seagram.
My experience spans the full marketing mix: brand strategy, creative design and execution; television, radio, print and digital advertising; public relations, sponsorship and promotions; pricing, packaging and new product development.
Working across both client-side marketing and advertising agencies gave me a strong understanding of how brands are built, how customers make decisions and how marketing contributes to business performance.
As marketing evolved, I embraced digital technology and entrepreneurship, creating and building my own businesses from concept through to commercialisation. This included developing and implementing complete digital marketing systems, encompassing websites, content, online advertising, e-commerce and customer acquisition, as well as creating and commercialising entrepreneurial online training programs. As my businesses and projects grew, I expanded from personally executing these activities to engaging and managing specialists to deliver them.
That combination of corporate marketing foundations and hands-on entrepreneurial experience means you benefit from strategic thinking that considers the whole business, rather than simply recommending another campaign, channel or digital tactic.
How I Work With Your Business
Along with more than 30 years of marketing experience, I’ve run businesses and led teams, and I’m also a leadership advisor, credentialed coach and speaker. I understand the commercial realities behind a brief, the people responsible for delivering it and how decisions get made. That matters, because the best strategy in the world goes nowhere if the people involved aren’t behind it.
I bring those perspectives together so the strategy makes sense on paper and gets done in practice.
I listen carefully, ask questions that get to the heart of the issue and help people work through complex decisions.
You’ll work directly with me throughout your project.
Where specialist expertise is required, I bring in trusted professionals across creative, design, development and digital delivery.
You’ll have a strategic lead and project manager keeping the work connected to your objectives until it’s delivered.
Smart Use of AI
AI is changing how marketing gets made. But knowing what to create, who you’re trying to reach and what will make a commercial difference still takes sound marketing judgement.
I’ve embraced technological change throughout my career, from the early days of digital marketing to today’s AI-powered capabilities.
I actively use AI in my own work and continue to develop my expertise as the technology evolves.
By combining AI’s capabilities with commercial understanding, brand expertise and strategic thinking, I help ensure technology supports your strategy, strengthens your brand and contributes to meaningful business outcomes.
Let's Talk About Where You're Headed
Whether your marketing needs a fresh direction, your business has outgrown its current brand or you’re ready to bring something new to market, let’s talk about what you want to achieve.