Brands stand for something. They have an Identity. As a business owner you want to engineer that identity so it positively impacts your bottom line.
Whilst it may be too big a leap to suggest an inanimate brand or service is akin to a living breathing human, any qualified marketer will tell you exactly that.
When building your branding for your products, services or Business in general, you think of it as a real person.
Allow me to bring that to life for you some more:
* What is this brand’s aim in life?
* What is this brand’s values?
* How would you describe this brand’s personality?
* Where is this brand positioned in the marketplace?
* What is the brand’s attributes?
* What benefits does the brand offer others?
* What type of person is the brand looking to connect with?
* And so forth
There are many elements that are required to create a brand and identity.
There is also the practical look and feel of a brand, that is to reflect where you want it positioned in the marketplace, who you want to engage with it, and how it is to physically look to others.
This is where we move into:
Logo Development
When developing your logo, you want to reflect on the brand values and everything (and more) discussed above.
Plus you want to explore any ideas or vision you have in your own mind. As whilst we ultimately do want to engage with the target audience, a good starting point is to hear your thoughts, feelings and preferences for the brand logo development.
We then develop concepts for you, combining the expertise between our marketing team at Double O who will create the brief for our highly skilled creative designers.
