Business success requires a blueprint to navigate the road to profit. This is your Marketing Strategy.
Preceding that are your Marketing Objectives. What you want the business to achieve in a measurable sense. Generally these will be a combination of both leads/sales and market leadership/positioning.
Once you determine what these desired outcomes are, and how you will know when you’ve achieved them, you review what may get in your way on your path to profit.
These are your Key Issues or Barriers to Success.
Your Marketing Strategy is a road map designed to overcome any barriers, and determine what the best modes of transport are along this route.
‘Modes of transport’ equate to your Marketing Tactics. What you’re actually going to do! Or rather what WE recommend you do to achieve your Objectives.
Many business owners are brilliant at building their business up from nothing (or possibly it’s a case of a clever acquisition), however Marketing is a different skill set to building and running a business on a day to day basis.
A Business would ideally have a Business Plan as your foundation. And from that comes your Sales Plan and a Marketing Plan.
Our expertise are about how you go to Market. Your Marketing Plan. How to best connect to your target market. How to build a Brand. Your Brand Positioning and Image that drives your target to want to connect with your brand, repeatedly.
At Double O we have over 25 years experience in Brand & Digital Marketing, placing us in the credible position of being Integrated & Digital Marketing experts.
We love working with our clients to help them create their Marketing Plan for their business, so that all stakeholders are clear and consistent with the message to market match for the Business and the Brand(s). Creating a strategically thought through and professionally implemented plan of attack to achieve the business’s bottom line objectives.
