There are two check points. What Online Digital Solutions are right for your Business? What is the right way to implement that solution?
Where businesses get caught out, and lose money with their Online endeavors, is they think it’s enough just to be present on the web, in Facebook, on Twitter and so forth.
There is such a plethora of entities you can go into online, and it’s growing all the time, it can be overwhelming for a business to know which one to invest in.
Some businesses choose the Ostrich approach, and do nothing. Possibly not fully convinced that it’s right for their business. Or worse you’ve been burned by someone who doesn’t understand the depth of how it actually works online, or doesn’t care.
Other businesses have taken the step to build a site, possibly go into Twitter, have a Facebook Page but have little more than a shell.
It is not having the right kind of traffic being driven to it, so it’s not seen by it’s target audience. If people do fall across it, it fails to engage them as per the Online Engagement Principles, which differ greatly to how a Business communicates to it’s Target Audience Offline.
Double O specializes in specific Online Digital Solutions.
These include:
1. Website Development including Keyword & Competitive Analysis
Development of a Strategically thought out Website. This includes a Desk top site, Mobile Site and Tablet Site. All three require individual development, based on the configurations of the devices they will be appearing on.
The very first step is always to undertake thorough Keyword Phrase & Competitive Analysis. As whilst there are more factors in determining a site’s authority in today’s market place, targeting specific quality traffic keyword phrases is a non negotiable starting point if you ever want to build a presence online with your target customer.
2. Social Media Marketing
Creation of pivotal Social Media accounts and ‘skins’ that are most relevant to the Business type and target market. Including ongoing Social Media Management.
3. Search Engine Optimization
Implementation of SEO tactics (Search Engine Optimization) that reflect requirements of the individual Search Engines and ongoing algorithmic changes that determine the authority and subsequent position in Search Returns.
4. Pay Per Click Advertising
Formation of PPC (Pay Per Click) campaigns to get eyes onto your site quickly and obtain leads for your products/services. Google Adwords, Facebook, and other Search Engine PPC services may offer the right match for your business’s immediate and ongoing online goals.
5. Google Plus & Directory Listing
Leverage the free Directories and consider which paid ones may be right for your business. Whilst Directory listing is part of your SEO strategy, there is one stand alone free directory, Google Plus that is a MUST for businesses to be listed in.
Simply because Google Plus/Places results are what are seen FIRST in the Search Engine results when on Google. You’re shooting yourself in your foot if you do not build a well thought out and optimised Google Plus listing
6. E-Commerce Websites
Building your own E-Commerce site to offer immediate purchase of your products or services in conjunction with a variety of Merchant options so you experience the satisfaction of online sales.
7. Lead Generation & Email Marketing
Build and leverage your database through Lead Generation and Email Marketing, so that you increase the opportunities to communicate the benefits of your products or services.
As you would know, consumers have their own individual purchase patterns. Some are immediate adopters, others like to peruse and ponder first. Some are driven by price, others by positioning. Email marketing is a great way to connect with the many different types of consumers you have in your database and achieve the sales you desire.
8. Blog Development & Blogging
Develop your business voice through Blogging, without having to sit behind your computer and do it yourself. The power of blogs continues to be strong, and for some businesses it’s a ‘no brainer’ to have one (and for others it may be superfluous). However there’s a way to blog, and a way not to. Also for many busy business owners, you literally do not have the time to do it yourself.
9. Content Creation – All Forms
Content Creation is something that many business owners dread having to do for themselves. We have many options available to you to take the pain out of having to suddenly turn into a wordsmith. The other major plus is that we know HOW to write for online, as that is also a strategically implemented task – nothing happens by accident online, and with content it has to be both user friendly and also search engine acknowledged.
