About 7 years ago the phrase ‘Content is King’ was thrown around meeting rooms, and it still is.
What ‘content’ looks like varies. It could be written copy, video, images. And where you use it varies as well – blog posts, social media posts, youtube, email marketing, landing pages and so on.
What is synonymous with the word content is ‘quality’ – it must deliver to the target market. To do so it must be relevant to them and reflect the type of content they expect in the platform type (asset or social) they are visiting, it must be in alignment with the brand’s positioning, and it must improve their world in some way. Doing something can be worse than doing nothing, if it is not done the right way.
Creating content of any form is time consuming, which is where we come in. We work with our clients, helping create all forms of content: video, social media posting, blog posting, ebooks, website/landing page copy and more.
We will create content for you that reflects your brand’s identity and positioning, and ad value to your target market’s world, be it a 2 minute video, or 750 word blog post. We know what is the best form of communication for each platform.
As with everything we create for our clients, we test, monitor and modify if need be, to ensure the platform and content within supports the brand achieving the business’s desired outcomes.