Digital Creative and Technology are symbiotic in how they work seamlessly together.
Digital Creative is about blending beauty, with marketing practicality, without sacrificing one over the other.
We strive to create a beautiful brand presence in any and every platform we create for you, that also reflects the current and statistically proven best practice of that technology.
A landing page can be artfully designed to bring to life your brand personality and positioning, whilst implementing a successful call to action by ensuring the video and the optin box are above the fold.
We may install a banner approach for your website above the fold, choosing the manual option, as opposed to revolving, reflecting the consistent statistical evidence that rotating banners cause slippage (people clicking off your site as visually uncomfortable for their eyes).
We may use .txt type emails as part of the email strategy because industry wide, these continue to receive the best open and click through rates. With the email copy being creatively and strategically designed to get the prospect to click onto the link we want them to, increasing your click through conversions.
All of our creative recommendations are designed to showcase the beauty of your brand, communicate your brand’s benefits, encourage a call to action, in a way that leverages the digital industry’s best practices.