Creation of pivotal Social Media accounts and ‘skins’ that are most relevant to the Business type and target market, including ongoing Social Media Management, are crucial for your business’s success in the Digital Age today.

A business can no longer afford to choose not to have a Social Media presence. However not all Social Media options are the same or necessarily right for your specific business.

And like with everything online it is about approaching it Strategically.

You need to:
1. Determine which Social Media Platforms are right for your business.
* Twitter
* Facebook
* Linkedin
* Pinterest
* YouTube
* And Many More!

2. Create an Account within that Social Media Platform, ensuring all information entered is the same for your business everywhere else on the web.

3. Develop a ‘Skin’ for that Social Media Platform that reflects your Brand Positioning.

4. Build your presence within that Social Media platform through maintaining a regular value added presence, that meets the terms and conditions of the environment and connects with your Target User in a way that builds your Brand Likeability and subsequent Brand Engagement.

Social Media is all about connecting with your target market. The Search Engines today, lead by the Market Leader, Google, require evidence of a Business/Brand engaging with their consumer in their overall assessment of your online authority.

Meaning how you show up in Social Media will also affect how your Website performs in the Search Returns!

‘Heart’ has come into the marketplace. And the Search Engine Algorithms are continually updated to assess the quality experience a business (or any entity) online offers their target consumer.

Heart means offering them Value, as opposed to just trying to sell to them. That is why engagement is key, as people engage when they perceive value. They switch off when feeling sold to.

This Engagement offers Value, and also contains a call to action, so that they can demonstrate their positive regard via subscribing to the product or service you are offering them.