We have a 3 Tier Process
Clients come to us for help with achieving outstanding success online.
Our last product launch for a client saw an 11.6% conversion rate from prospect becoming a customer, when 0.9% is the industry standard!
We position ourselves as brand and digital specialists, recognizing that in today’s online world you need to build a strong brand that resonates for it’s target market as an integral part of achieving success. Reflected through the conversion of prospects to customers in response to your strategically targeted online activities.
Brand and Digital are no longer mutually exclusive. It’s about building a brand that is relevant and resonates for your target market when online.
Brand Identity
Brand Logo Development
Marketing Collateral
1. Developing A Targeted Strategy
We work with you to understand your brand and your desired outcome. Or for some clients it may be that you come to us with a seed of an idea and we build a brand, and strategy from there.
Determining where you are now, and where you want to be; we then work with you to identify your ideal customer, going deeper into their psychology, where they are most likely to be found, and how to most effectively reach them.
Our goal for you is to create a clear and targeted path towards achieving your desired outcome.
There are many digital platforms to choose from in today’s online marketplace (Website, Blog, Landing Pages, Membership Portal, Email Community, Facebook, Youtube, Instagram, other Social Media). We adopt the approach of strategically targeting the most appropriate platforms for your brand and your brief, to begin with.
Every platform has to meet that initial criteria of being directly related to the financial success of your brand. It is imperative with digital marketing to prove the efficacy of the core platforms for that brand, before expanding and creating a larger digital footprint. This is to give you the ‘best bang for your buck’.
2. Creating a Relevant Creative Solution
The beauty of the digital world is that it is a balance of both creativity and best practice. These two facets are not mutually exclusive, nor does one dilute the other.
We provide our clients with on point creative solutions to reinforce your brand’s identity, equity and resonance for it’s target market. We work with you to develop creative solutions for your brand that deliver a ‘message to market match’.
We are constantly researching and investigating new ideas and innovations to ensure that we are offering you the most current, industry validated solutions to deliver the results you want.
Digital Creative
Website & Landing Page Design
Membership Portal
Social Media
Video Production
Content Creation
3. Activating Smart Implementation
When implementing your digital strategy, we approach it consciously. We are conscious of your budget, and conscious of how every recommendation will best achieve your desired outcome. We aim to offer the most cost effective, quality solution for you whatever your investment level may be.
Having a team that individually have on average 10 years digital experience, with an insatiable thirst for staying in-step with the ever evolving digital marketplace, we always seek to do things the smartest way for you.
Hand in hand with that, is also knowing how best to achieve your desired outcome. For example, what the proven most effective approach is for your email marketing campaign and/or your new product launch. What has tested best with Facebook Advertising. Or Facebook posting. How to ensure you have solid on page SEO, if your budget does not extend to off page SEO. What elements the copy for your content marketing strategy need to include.
Every element of implementation is considered, creative, reflecting best practice and the integrity of your brand.
Domain Management & Hosting
Online Advertising
SEO Services
Email Marketing
Content Marketing
4. Track, Analyze, Optimize
Ultimately for a business online, it is conversion from prospect to becoming a customer. As part of that desired end outcome, we review how each component of your digital marketing is performing, as much as the end conversion rate.
This is the beauty of digital marketing, everything is measurable. We test every element, seeking to see it prove itself to us. We track open rates of emails. Click through rates of links and advertising. We monitor visits to various pages. Views for videos. We measure against what we, as specialists, know to be industry standards, to monitor your brand’s performance. Modifying to optimize it further.
Who We Work With
You Want Support With Your Branding & Traditional Marketing
You may be thinking about updating your overall Branding and Traditional Marketing. Double O can help you will all of that!
With other 20 years Traditional Marketing experience, we would love to assist you. We are happy to act as your Marketing Department, contracted to drive success via all aspects of Traditional Marketing (Brand Identity/Logo, Marketing Collateral, Print, Press, Radio, PR, Sponsorship, Event Marketing), or working with you on specific Branding or Traditional Marketing projects that your business needs.
We can develop your Traditional Marketing Strategy, create the Marketing Plan and manage the Implementation. It comes down to what your business needs and what you want.
Please visit Double O for more information, or Contact Us Here
You Want To Create An Online Business
You may have an idea for an online business, or want to expand your business into the online marketplace.
Our team has experience with over 30 New online Product Launches, both for themselves and their clients.
This includes downloadable information, online training, simple product/service shopfronts, or eCommerce business models.
In today’s marketplace, to build a business online requires significant investment. We can guide you through every step of the way to ensure you get the best return on your investment.
This includes honing your idea further; defining your target market; creating your branded look; devising the right strategy for your desired business outcome, target and budget; creating all of the elements required, and implementing it the right way; measuring results at each step of the process.
Please visit Double O for more information, or Contact Us Here
You Want A New Website
We will work with you to build you a Website for your business that is on brand. We will seek to understand your business model, your target market and role of the website. Recommending to you a solution that is industry recognized to best deliver to all of your unique requirements.
We then will build you that site, inclusive of on-page SEO to give it the best start with the Search Engine algorithms.
We will ensure that you have Google Analytics applied and that you are correctly listed in Google’s Webmaster tools.
This may well be your starting point with us, and we would be keen to explore with you how else we can improve and/or increase your digital footprint.
You Want To Expand Your Digital Footprint
You have a site, you have some social Media platforms, you may even have a blog, however you come to us because you do not feel that your digital presence is supporting the growth of your business the way it could be.
We will sit down with you to understand where you are now, and where you want to be. Devising a strategy to measurably improve your Digital Footprint.
Our solutions will be specific to our individual customers’ needs with our goal to provide you with a positive return on your investment.
Double O are Brand & Digital Marketing specialists who offer full service solutions via our core team and trusted partnerships.
Our reach and experience is global.
Our services include
Brand Identity
Brand Logo Development
Marketing Collateral
Digital Strategy
Digital Creative
Website & Landing Page Design
Membership Portal
Social Media
Video Production
Content Creation
Domain Management & Hosting
Online Advertising
SEO Services
Email Marketing
Content Marketing
Google Analytics
Platform Analytics
What Sets Us Apart
Values
Integrity
We strongly believe that marketing with integrity is not an oxymoron.
We seek to ensure that everything we recommend and implement for you, comes from a place of integrity – for you, for your prospects/customers and for ourselves.
Team Work
We believe in working as a team with our Clients. We like to understand your needs, your business and your brand. We strive to delight you with the outcomes we will achieve for you.
We believe in supporting the specialists to deliver to the agreed outcomes, with the Team Leader managing that for you. Keeping you involved and updated to the level you desire.
Experience
Each member of the Double O team, bought on for specific projects, comes to you with an average of 10 years experience in the digital world. We range in ages and generations (Millennial & Gen X), all of us deeply passionate about this wonderful, ever evolving world of digital marketing.
We provide input, or respond to questions based on our specific outcomes experienced, as one of the many benefits of the digital marketplace is that outcomes are measurable vs subjective.
Solutions focus
We love solving problems. Our focus is looking forward. Providing solutions. It is important to know the background and starting point. We also seek to understand where you want to go to.
What we love doing is coming up with the solutions to bridge that gap and help you achieve your desired outcomes, using a combination of best practice, current technology and creativity.
Commitment
We are committed to delighting you. We are committed to delivering, in a timely manner. We are committed to working with you to help facilitate a positive return of investment for you.
Laughter
The core team, and trusted partners supporting Double O, work well together because we are passionate about delivering and delighting our clients, and we genuinely like each other. There is a sense of joy with what we do, making humour and laughter a natural companion to the dedication and expertise we offer our clients.