We have a 3 Tier Process
Clients come to us for help with achieving outstanding success online.
Our last product launch for a client saw an 11.6% conversion rate from prospect becoming a customer, when 0.9% is the industry standard!
We position ourselves as brand and digital specialists, recognising that in today’s online world you need to build a strong brand that resonates for it’s target market as an integral part of achieving success. Reflected through the conversion of prospects to customers in response to your strategically targeted online activities.
Brand and Digital are no longer mutually exclusive. It’s about building a brand that is relevant and resonates for your target market when online.
1. Developing A Targeted Strategy
We work with you to understand your brand and your desired outcome. Or for some clients it may be that you come to us with a seed of an idea and we build a brand, and strategy from there.
Determining where you are now, and where you want to be; we then work with you to identify your ideal customer, going deeper into their psychology, where they are most likely to be found, and how to most effectively reach them.
Our goal for you is to create a clear and targeted path towards achieving your desired outcome.
There are many digital platforms to choose from in today’s online marketplace (Website, Blog, Landing Pages, Membership Portal, Email Community, Facebook, Youtube, Instagram, other Social Media). We adopt the approach of strategically targeting the most appropriate platforms for your brand and your brief, to begin with.
Every platform has to meet that initial criteria of being directly related to the financial success of your brand. It is imperative with digital marketing to prove the efficacy of the core platforms for that brand, before expanding and creating a larger digital footprint. This is to give you the ‘best bang for your buck’.
2. Creating a Relevant Creative Solution
The beauty of the digital world is that it is a balance of both creativity and best practice. These two facets are not mutually exclusive, nor does one dilute the other.
We provide our clients with on point creative solutions to reinforce your brand’s identity, equity and resonance for it’s target market. We work with you to develop creative solutions for your brand that deliver a ‘message to market match’.
We are constantly researching and investigating new ideas and innovations to ensure that we are offering you the most current, industry validated solutions to deliver the results you want.
Digital Creative
Website & Landing Page Design
Membership Portal
Social Media
Video Production
Content Creation
3. Activating Smart Implementation
When implementing your digital strategy, we approach it consciously. We are conscious of your budget, and conscious of how every recommendation will best achieve your desired outcome. We aim to offer the most cost effective, quality solution for you whatever your investment level may be.
Having a team that individually have on average 10 years digital experience, with an insatiable thirst for staying in-step with the ever evolving digital marketplace, we always seek to do things the smartest way for you.
Hand in hand with that, is also knowing how best to achieve your desired outcome. For example, what the proven most effective approach is for your email marketing campaign and/or your new product launch. What has tested best with Facebook Advertising. Or Facebook posting. How to ensure you have solid on page SEO, if your budget does not extend to off page SEO. What elements the copy for your content marketing strategy need to include.
Every element of implementation is considered, creative, reflecting best practice and the integrity of your brand.
Domain Management & Hosting
Online Advertising
SEO Services
Email Marketing
Content Marketing
4. Track, Analyze, Optimize
Ultimately for a business online, it is conversion from prospect to becoming a customer. As part of that desired end outcome, we review how each component of your digital marketing is performing, as much as the end conversion rate.
This is the beauty of digital marketing, everything is measurable. We test every element, seeking to see it prove itself to us. We track open rates of emails. Click through rates of links and advertising. We monitor visits to various pages. Views for videos. We measure against what we, as specialists, know to be industry standards, to monitor your brand’s performance. Modifying to optimize it further.
