Having a well thought through, targeted digital strategy is essential to your success.
We work with you to understand your business. To get clear on what your desired business outcomes are, who your target market is and what challenges you may be facing.
We examine where you are now, and where you want to be, and then devise a strategy to bridge that gap.
Every business is different, and we leverage our expertise to discover the path to purchase for your desired customer, for your business.
Answering questions like, where are they currently online? What are their user behaviors? How do they like to engage with brands?
There are many channels and platforms to choose from for a business, and a common mistake is to use a shot gun approach and seek to be everywhere at once.
The Double O approach is to adopt a ‘best practice’ testing strategy as the starting point.
We recommend what we know to be the best and clearest path for you to take, to test your target’s responsiveness towards achieving your first milestone, such as building a list, right through to creating and selling your product or service online.
We look at what support platforms we need to implement to achieve that milestone (social media, landing pages, email client, video, copy,content etc).
Once a business has achieved the desired ROI, we then look to expand the business further, into more platforms. Testing every element as we go for performance.
Within the over-arching digital strategy, we break it down into channel strategies, such as the Social Media Strategy for your brand and what channels we recommend within that. The Digital Advertising Strategy. The Acquisition Strategy. The Asset Strategy. The Landing Page/Website Strategy.
Digital Marketing encompasses many channels, and is complex and seductive. We break that down, drawing on our own experience, to forge a path for your brand towards success.
We leverage Marketing Automation, which creates a linked digital marketing system for your business. There are many marketing automation tools to choose from. Our team consistently tests and reviews these tools to ensure we use what really does work best for your business.
Once we agree the Digital Strategy we look at creating the relevant Creative Solution for your business